Senior Performance Marketing Manager (Remote, Tampa)

About this kind of role

What a Senior Performance Marketing Manager (Remote, Tampa) usually does. The employer's own details are in the listing.

Typically does: Manages and optimizes paid advertising campaigns across various digital channels to drive customer acquisition and revenue growth. This includes planning, executing, and analyzing campaigns on platforms like Google Ads, social media, and other relevant networks. A Senior Performance Marketing Manager also monitors key performance indicators (KPIs), identifies areas for improvement, and implements strategies to maximize return on investment. They often lead and mentor junior team members, contributing to the overall marketing strategy.

Tools and skills: Proficiency in Google Analytics, Google Ads, social media advertising platforms (Facebook, Instagram, LinkedIn, etc.), data analysis tools, and strong understanding of A/B testing, conversion rate optimization, and marketing automation is generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision-making, and experience in managing complex marketing campaigns typically thrive in this role.