Senior Performance Marketing Manager (SEM)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Scribd, Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Performance Marketing Manager (SEM) at Scribd, Inc. will be a strategic and analytical leader responsible for overseeing and optimizing our search engine marketing initiatives. This role will involve managing SEM campaigns, analyzing performance data, and driving growth through effective marketing strategies. The ideal candidate will collaborate closely with cross-functional teams to align SEM efforts with overall business objectives, optimize advertising budgets, and enhance user acquisition and retention metrics while fostering innovation in marketing channels.

Job Responsibilities

• Develop, implement, and manage comprehensive search engine marketing strategies to achieve company goals.
• Analyze and report on campaign performance metrics to identify trends and areas for improvement.
• Optimize SEM campaigns using A/B testing, keyword research, and audience targeting.
• Collaborate with the content and design teams to create compelling ad creatives and landing pages.
• Manage and allocate budgets for SEM campaigns ensuring optimal ROI.
• Monitor competitive landscape and industry trends to inform strategic decisions.
• Work closely with analytics teams to track conversion rates, customer acquisition costs, and lifetime value.
• Lead the SEM team, providing guidance, mentorship, and performance reviews to foster professional development.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in performance marketing, with a strong focus on SEM and PPC campaigns.
• Extensive knowledge of Google Ads, Bing Ads, and other SEM tools.
• Strong analytical skills with experience in data-driven marketing and reporting.
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
• Proven track record of managing large-scale SEM budgets and optimizing for ROI.
• Experience with ad platforms, web analytics, and A/B testing tools.

Technologies & Tools

The Senior Performance Marketing Manager will utilize a variety of technologies and tools specifically designed for search engine marketing and performance analytics. These include, but are not limited to, Google Ads, Bing Ads, Google Analytics, SEMrush, and various A/B testing platforms. Familiarity with customer relationship management (CRM) software and project management tools will also be essential for tracking campaigns and collaborating with other teams effectively.

Ideal Candidates

The ideal candidates for the Senior Performance Marketing Manager position are those who possess a strategic mindset combined with a passion for data-driven marketing. They are innovative thinkers who thrive in fast-paced environments and approach challenges with a solutions-oriented mentality. Successful candidates will demonstrate strong leadership skills with the ability to motivate and inspire team members while maintaining a focus on achieving programmatic objectives. They should also display excellent problem-solving abilities and maintain a keen awareness of digital marketing trends to keep Scribd ahead of the competition.