Senior Portfolio Manager, Marketing Customer Engine

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Written by AI from the job title and company, not by REI, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Portfolio Manager for Marketing Customer Engine at REI plays a pivotal role in shaping and driving customer-centric marketing strategies. This position involves the oversight of marketing campaigns and initiatives aimed at enhancing customer engagement, retention, and growth. The ideal candidate will leverage data-driven insights to optimize the marketing portfolio and ensure alignment with REI’s business objectives, focusing on creating value for both the customers and the organization.

Job Responsibilities

• Lead the development and execution of comprehensive marketing strategies that enhance customer interactions and promote brand loyalty.
• Analyze market trends and customer insights to identify opportunities for growth within the marketing portfolio.
• Manage budgets and performance metrics to ensure optimal resource allocation and return on investment across various marketing campaigns.
• Collaborate with cross-functional teams, including product management and sales, to align marketing initiatives with broader business goals.
• Oversee and mentor junior team members, fostering a culture of innovation and continuous improvement.
• Utilize advanced analytics to track campaign performance and customer satisfaction, making data-informed recommendations for enhancements.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing programs.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in portfolio management or a comparable role within marketing.
• Demonstrated expertise in customer segmentation, targeting, and analysis.
• Strong leadership skills with a proven ability to drive team performance and collaboration.
• Exceptional analytical skills and proficiency in data analytics tools, with a focus on deriving actionable insights.
• Excellent communication and presentation skills, capable of conveying complex ideas clearly and concisely.
• Proficient in operating marketing automation platforms, CRM systems, and digital marketing tools.

Technologies & Tools

The Senior Portfolio Manager will utilize a range of technologies and tools to facilitate effective marketing operations. This includes CRM systems such as Salesforce, marketing automation platforms like HubSpot, and analytics tools such as Google Analytics and Tableau. Familiarity with digital marketing tools for social media management and email marketing will also be essential for executing campaigns effectively.

Ideal Candidates

Ideal candidates for this position will possess a unique blend of strategic vision and execution capability, characterized by their innate ability to think critically and innovatively. They will have a passion for understanding customer behavior and preferences, coupled with a strong commitment to enhancing the customer experience. Additionally, they should exemplify strong interpersonal skills, enabling them to influence and inspire teams while navigating complex challenges in a dynamic work environment.