Senior Product Manager, US Commercial Marketing

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Written by AI from the job title and company, not by PROCEPT BioRobotics, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Manager for US Commercial Marketing at PROCEPT BioRobotics will be responsible for strategizing and executing marketing initiatives to drive growth in the commercial sector. This role involves collaborating cross-functionally with various teams, including product development, sales, and regulatory affairs, to create and implement effective marketing strategies. The Senior Product Manager will analyze market trends, assess competitive products, and leverage insights to enhance product performance while ensuring alignment with corporate objectives.

Job Responsibilities

• Develop and execute comprehensive marketing strategies and plans for the US commercial market.
• Conduct market research to identify trends, customer needs, and competitive products.
• Collaborate with cross-functional teams to align product development and marketing strategies.
• Monitor and analyze product performance metrics and adjust marketing approaches accordingly.
• Support sales teams through training, resources, and promotional materials.
• Manage product launches and campaigns, ensuring timely and successful execution.
• Coordinate with regulatory affairs to ensure compliance and product messaging clarity.
• Drive pricing strategies in collaboration with finance and sales departments.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field; an MBA is preferred.
• Minimum of 5-7 years of experience in product management or marketing, preferably in the medical device industry.
• Proven track record of successfully launching and managing products in a commercial setting.
• Strong analytical skills, with the ability to interpret data and market trends.
• Exceptional communication and presentation skills.
• Ability to work collaboratively in a fast-paced environment.
• Familiarity with product development processes and regulatory requirements in the medical device sector.

Technologies & Tools

The Senior Product Manager will utilize various technologies and tools to analyze market data, manage campaigns, and enhance communication. Key technologies may include CRM systems, marketing automation software, project management tools, and analytics platforms. Familiarity with data analysis software such as Excel, Tableau, or similar programs will be crucial for performance monitoring and reporting.

Ideal Candidates

The ideal candidates for this position will possess a strategic mindset with strong leadership skills, demonstrating an ability to drive projects from inception through execution. They will be proactive, with a customer-centric approach to product management, enabling them to identify and articulate market needs effectively. The ability to work collaboratively and influence stakeholders at all levels will be essential, along with a keen understanding of the medical device landscape and a passion for improving patient outcomes.