Senior Product Manager, US Commercial Marketing

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Written by AI from the job title and company, not by PROCEPT BioRobotics, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Manager for US Commercial Marketing at PROCEPT BioRobotics will be responsible for leading the development and execution of marketing strategies that drive product growth and market share. This role will require a strategic mindset and an in-depth understanding of market trends, competitive analysis, and customer insights. The individual will collaborate cross-functionally with sales, engineering, and clinical teams to ensure alignment on product positioning, messaging, and promotional initiatives. The Senior Product Manager will play a crucial role in shaping the commercial goals and will be accountable for achieving revenue and market penetration targets.

Job Responsibilities

• Develop and implement strategic product marketing plans for existing and new products.
• Conduct market research and competitive analysis to identify trends and opportunities for product improvement.
• Work closely with sales teams to equip them with the necessary tools and training for effective product sales.
• Define product positioning, value propositions, and key messaging to communicate effectively with customers.
• Collaborate with R&D teams to align product development with market needs and regulatory requirements.
• Oversee product launches, ensuring all aspects of marketing, sales, and supply chain are coordinated.
• Monitor product performance and adjust strategies as needed to meet revenue targets.
• Lead cross-functional teams through the product lifecycle, from inception through commercialization.

Qualifications

• Bachelor's degree in Business, Marketing, Life Sciences, or a related field; MBA preferred.
• A minimum of 5 years of experience in product management or marketing within the medical device industry.
• Demonstrated experience in leading product launches and managing product lifecycles.
• Strong analytical skills with the ability to interpret market data and translate it into actionable strategies.
• Excellent communication and interpersonal skills, capable of working collaboratively in a team environment.
• Proficiency with CRM software and marketing automation tools.
• Knowledge of regulatory environments related to medical devices is highly desirable.

Technologies & Tools

The Senior Product Manager will utilize a variety of tools and technologies to enhance product management and marketing effectiveness. Key software and platforms may include Customer Relationship Management (CRM) systems such as Salesforce, marketing automation tools like HubSpot, data analysis software (e.g., Excel, Tableau), and project management platforms such as Asana or Trello. Familiarity with digital marketing tools and content management systems is also essential for executing marketing campaigns.

Ideal Candidates

Ideal candidates for the Senior Product Manager position at PROCEPT BioRobotics will possess a blend of strategic vision and a hands-on approach, allowing them to navigate both high-level planning and detailed execution of marketing initiatives. They will demonstrate a strong passion for innovative medical technologies and the impact they can have on healthcare. A proactive attitude, innovative thinking, and the ability to thrive in a fast-paced, collaborative environment will set the right candidate apart. The successful individual will also be customer-centric, constantly seeking to understand and meet the needs of the target audience.