Senior Product Marketing Manager - AI Exposure (Hybrid/Columbia MD or Boston MA)

About this kind of role

What a Senior Product Marketing Manager - AI Exposure (Hybrid/Columbia MD or Boston MA) usually does. The employer's own details are in the listing.

Typically does: A Senior Product Marketing Manager focuses on bringing new or enhanced products to market, often involving significant research and analysis. They develop marketing strategies, create product positioning and messaging, and collaborate with sales, product management, and marketing communications teams. This role frequently includes defining target audiences, conducting competitive analysis, and measuring marketing campaign effectiveness. They may also oversee the creation of marketing collateral and presentations.

Tools and skills: Proficiency in marketing automation platforms, CRM software, data analytics tools, and strong skills in market research, content creation, and presentation development are generally required.

Good fit for: Individuals with a strong analytical mindset, excellent communication skills, and a passion for understanding customer needs and translating them into compelling product narratives typically thrive in this role.