Senior Product Marketing Manager, Artist Platform

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Overview

The Senior Product Marketing Manager for the Artist Platform at TIDAL will be responsible for developing and executing marketing strategies that drive user engagement and growth on our platform. This role requires a deep understanding of artist needs and market trends, along with the ability to craft compelling narratives that resonate with our audience. The Senior Product Marketing Manager will collaborate with cross-functional teams to ensure alignment of marketing initiatives with business objectives while fostering relationships with artists and industry stakeholders to enhance brand presence.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for the Artist Platform.
• Conduct market research to identify trends and gather insights into user behavior and artist expectations.
• Create and oversee the execution of marketing campaigns that boost engagement and drive user acquisition.
• Collaborate with product management and design teams to ensure product features meet artist needs and improve user experience.
• Monitor and analyze campaign performance, adjusting tactics to maximize effectiveness.
• Develop marketing materials, including presentations, case studies, and promotional content.
• Foster partnerships with artists and industry leaders to expand TIDAL’s market reach.
• Educate internal teams on product marketing strategies and key metrics.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing, preferably in the music or entertainment industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills with the ability to interpret data to inform marketing decisions.
• Exceptional communication and writing skills, with a talent for storytelling.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.
• Passion for music and understanding of the artist ecosystem.

Technologies & Tools

The Senior Product Marketing Manager will utilize various technologies and tools to enhance marketing efforts, including customer relationship management (CRM) systems, data analytics platforms, marketing automation software, and content management systems. Familiarity with tools such as Google Analytics, Salesforce, and HubSpot will be essential for measuring campaign performance and driving strategic decisions.

Ideal Candidates

Ideal candidates for the Senior Product Marketing Manager position will possess a blend of creativity and analytical thinking, enabling them to innovate while also making data-driven decisions. They will have a strong understanding of the music industry landscape and demonstrate a passion for elevating the artist experience. Excellent interpersonal skills are crucial, as the role involves collaboration with diverse teams and external partners. A proactive attitude and adaptability in tackling challenges will also be key traits for succeeding in this dynamic environment.