Senior Product Marketing Manager, B2B

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Job Overview

The Senior Product Marketing Manager for B2B at Canva will play a pivotal role in driving the market strategy and execution of our innovative products tailored for business clients. This position requires a strategic thinker who can bridge the gap between our product capabilities and the unique needs of enterprise customers. The successful candidate will lead cross-functional teams to enhance product positioning, create compelling marketing campaigns, and optimize customer engagement while fostering strong relationships with stakeholders in order to meet and exceed business objectives.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies to drive adoption and growth of Canva’s B2B product offerings.
• Collaborate with product management, sales, and customer success teams to align product positioning with market needs and competitive landscape.
• Create marketing collateral such as case studies, white papers, and pitch decks that resonate with B2B audiences.
• Conduct market research to identify trends, customer needs, and business opportunities to inform product development and marketing efforts.
• Manage the product launch process, including developing go-to-market strategies and post-launch performance analysis.
• Analyze customer feedback and market data to refine product messaging and enhance standing in the marketplace.
• Monitor and report on key performance indicators, ensuring that marketing initiatives are effective and aligned with business goals.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing or related roles, with a focus on B2B markets.
• Proven track record of successful product launches and marketing campaigns within tech or software industries.
• Strong analytical skills and experience in data-driven decision-making.
• Excellent written and verbal communication skills, with the ability to influence stakeholders at various levels.
• Experience working in a cross-functional team environment and managing multiple projects simultaneously.
• Familiarity with digital marketing tools and CRM software.

Technologies & Tools

The Senior Product Marketing Manager will utilize various technologies and tools including CRM systems like Salesforce, data analytics tools like Google Analytics and Tableau, project management software such as Asana or Trello, and marketing automation platforms like HubSpot. Familiarity with graphic design software, particularly Canva itself, as well as current digital marketing tools will also be beneficial in executing effective marketing strategies.

Ideal Candidates

Ideal candidates for this role will possess a strategic mindset combined with a creative approach to problem-solving. They should be adaptable, results-oriented professionals with a passion for understanding customer needs and market dynamics. Strong interpersonal skills are essential for building relationships within cross-functional teams and engaging effectively with stakeholders. The right individual will thrive in a fast-paced environment, exhibiting both leadership qualities and the ability to work collaboratively to achieve shared business goals.