Senior Product Marketing Manager, CLM & AI

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Overview

The Senior Product Marketing Manager for CLM & AI at PandaDoc will play a crucial role in shaping the go-to-market strategy for our Contract Lifecycle Management (CLM) solutions and Artificial Intelligence (AI) features. This position involves a strategic blend of understanding market dynamics, leading product launches, enhancing customer experiences, and collaborating closely with product management, sales, and customer success teams. The successful candidate will be responsible for defining product positioning, crafting compelling messaging, and driving awareness and adoption within target markets.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for CLM and AI products that align with business goals.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning.
• Create product messaging and value propositions that differentiate PandaDoc’s offerings from competitors.
• Collaborate with cross-functional teams to ensure successful product launches and ongoing marketing initiatives.
• Analyze performance metrics and customer feedback to refine marketing strategies and enhance product offerings.
• Manage the development of sales enablement tools and training for internal teams to drive product adoption.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is preferred.
• 5+ years of experience in product marketing, preferably for SaaS and technology products.
• Strong understanding of Contract Lifecycle Management solutions and AI technologies.
• Proven track record of successfully launching products and managing marketing campaigns.
• Excellent communication skills, both verbal and written, with the ability to convey technical concepts to non-technical audiences.
• Strong analytical skills and experience using data to drive decision-making.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key tools include marketing automation platforms (e.g., HubSpot or Marketo), CRM systems (such as Salesforce), analytics tools for market research (like Google Analytics), and project management software (like Asana or Trello) to manage campaigns and product launches efficiently.

Ideal Candidates

Ideal candidates for this position will possess a unique blend of strategic thinking, creativity, and technical acumen. They should be passionate about leveraging technology to solve customer problems and drive business results. A proactive attitude, strong collaboration skills, and an ability to thrive in a fast-paced environment are essential traits. Additionally, a successful Senior Product Marketing Manager will have a customer-centric mindset, with a commitment to constantly enhancing the customer experience through effective marketing strategies.