Senior Product Marketing Manager - Commercial/SMB

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Job Overview

The Senior Product Marketing Manager - Commercial/SMB at Marigold will play a crucial role in driving the go-to-market strategy for our commercial and SMB product lines. This position requires a deep understanding of market dynamics, customer needs, and competitive landscape, as well as the ability to translate complex ideas into persuasive messaging. The Senior Product Marketing Manager will collaborate closely with cross-functional teams including sales, product development, and customer success, to ensure effective product positioning and robust marketing initiatives that enhance brand visibility and drive revenue growth.

Job Responsibilities

• Develop comprehensive product marketing strategies and execution plans tailored to the Commercial and SMB markets.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer needs.
• Create compelling product messaging and positioning that articulates the value proposition and resonates with target audiences.
• Collaborate with sales teams to develop sales enablement tools, training materials, and product collateral.
• Manage product launches, including coordinating cross-functional teams and ensuring alignment across departments.
• Measure and analyze marketing performance metrics and iterate on strategies to optimize return on investment.
• Lead customer engagement initiatives, including webinars, case studies, and customer testimonials.
• Work closely with the product management team to provide market feedback and contribute to product development roadmap.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, with a focus on Commercial/SMB markets.
• Proven track record of developing and executing successful product marketing strategies.
• Strong analytical skills and experience with data-driven decision making.
• Exceptional written and verbal communication skills, with a talent for storytelling.
• Proficiency in marketing automation tools and CRM platforms, such as HubSpot and Salesforce.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.

Technologies & Tools

The Senior Product Marketing Manager will use various technologies and tools essential for marketing analytics, lead generation, and customer relationship management. This includes familiarity with marketing automation platforms like HubSpot and Marketo, CRM systems such as Salesforce, and data analytics tools like Google Analytics. An understanding of social media management tools and content management systems will also be advantageous for post-launch product promotion and customer engagement.

Ideal Candidates

Ideal candidates will exhibit strong leadership skills, a high level of creativity, and exceptional problem-solving abilities. They should possess a customer-centric mindset, with a passion for understanding market trends and customer behaviors. A collaborative spirit is essential, as they will work closely with cross-functional teams to achieve strategic goals. Candidates should also demonstrate proficiency in adapting to the fast-evolving technology landscape, showcasing agility and innovation in their approach to product marketing.