Senior Product Marketing Manager - Commercial/SMB

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Job Overview

The Senior Product Marketing Manager - Commercial/SMB at Marigold plays a critical role in defining and executing the product marketing strategy for our Commercial and Small to Medium Business (SMB) segments. This individual will be responsible for developing comprehensive marketing campaigns, engaging customer segments effectively, and driving product adoption through data-driven insights. The ideal candidate will collaborate across multiple departments, including sales, product development, and customer support, to ensure alignment of marketing strategies, ultimately enhancing product visibility and driving revenue growth.

Job Responsibilities

• Develop and execute product marketing strategies that increase awareness and adoption of Marigold's solutions in the Commercial and SMB space.
• Conduct market research to understand customer needs, competitive positioning, and market trends.
• Create and deliver compelling product messaging, sales enablement tools, and integrated marketing campaigns.
• Collaborate with cross-functional teams to drive product launches and evaluate campaign effectiveness.
• Analyze product performance metrics and customer feedback to refine marketing strategies.
• Articulate and present product value propositions to external stakeholders including potential clients and partners.
• Manage marketing budget allocations, ensuring efficient and effective spending.
• Oversee the development of marketing collateral including brochures, presentations, and digital content.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in technology or SaaS industries.
• Proven track record of developing and executing successful marketing strategies for commercial or SMB products.
• Strong analytical skills with the ability to leverage data to drive decisions.
• Excellent verbal and written communication skills, with the ability to present to both internal and external stakeholders.
• Demonstrated ability to work collaboratively in a team environment, fostering cross-departmental partnerships.
• Proficient in marketing tools and platforms such as CRM systems, marketing automation, and analytics tools.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. This includes Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, web analytics tools including Google Analytics, and project management systems such as Asana or Trello. Familiarity with data visualization tools like Tableau may also be beneficial for performance analysis and reporting.

Ideal Candidates

Ideal candidates for this position are strategic thinkers who thrive in a fast-paced, innovative environment. They possess a blend of creativity and analytical skills, enabling them to derive insights from data while crafting compelling marketing narratives. Excellent interpersonal skills are crucial, as the role demands collaboration with various teams and the ability to effectively communicate with diverse audiences. Additionally, a deep understanding of market dynamics in the Commercial and SMB sectors will distinguish an ideal candidate, along with a passion for staying ahead of industry trends.