Senior Product Marketing Manager - Consent & UCPM

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Overview

The Senior Product Marketing Manager - Consent & UCPM at OneTrust will be responsible for driving the marketing strategy and execution for our Consent Management and Universal Consent & Preference Management (UCPM) solutions. This role requires a deep understanding of market dynamics, regulatory changes, and customer needs in the privacy and compliance landscape. The successful candidate will collaborate with product management, sales, and customer success teams to ensure alignment on product positioning and messaging. This position is pivotal in translating complex concepts into compelling narratives that resonate with our audience and drive engagement and revenue growth.

Job Responsibilities

• Develop and implement comprehensive marketing plans that drive product adoption and support revenue targets for Consent and UCPM solutions.
• Conduct market research and competitive analysis to inform product positioning and messaging.
• Collaborate with cross-functional teams to create and execute go-to-market strategies, ensuring alignment on objectives and timelines.
• Create engaging marketing collateral such as presentations, product datasheets, case studies, and website content.
• Lead customer engagement initiatives, including webinars and events, to educate users on product benefits and best practices.
• Analyze marketing performance metrics, providing insights and recommendations for improvement.
• Serve as a subject matter expert on Consent and UCPM solutions, providing training to customers and internal teams.
• Stay updated on industry trends and regulatory developments affecting consent management and privacy compliance.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is preferred.
• A minimum of 5 years of product marketing experience in the technology or SaaS industries.
• Proven track record of successfully launching products and driving market adoption.
• Strong analytical skills with experience in data-driven decision making.
• Exceptional communication and presentation skills, able to convey complex information clearly.
• Experience with digital marketing strategies, including content marketing, social media, and email campaigns.
• Knowledge of privacy regulations and consent management, especially in relation to GDPR and CCPA.

Technologies & Tools

The Senior Product Marketing Manager will work with various technologies and tools integral to product marketing and analytics. Familiarity with Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, and analytics tools including Google Analytics is essential. Additionally, experience with content management systems (CMS) and collaboration tools such as Slack and Microsoft Teams will be beneficial for effective communication and project management.

Ideal Candidates

The ideal candidate for this position is a proactive and strategic thinker with a passion for privacy and compliance. They should possess strong leadership skills and the ability to build consensus across diverse teams. Excellent organizational skills and the ability to manage multiple projects simultaneously are crucial. A successful Senior Product Marketing Manager will be innovative and adaptable, with a keen understanding of market dynamics and customer needs. This individual should also be a collaborative team player who thrives in a fast-paced environment.