Senior Product Marketing Manager, Digital Marketing

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Written by AI from the job title and company, not by Bio-Techne, so some details may not match this job. The employer's own page has the real description.

Overview

As a Senior Product Marketing Manager specializing in Digital Marketing at Bio-Techne, you will be responsible for leading the strategic development and execution of marketing initiatives aimed at promoting our innovative products. This role will encompass analyzing market trends, defining product positioning, and crafting go-to-market strategies to enhance brand awareness and drive sales across digital channels. You will collaborate with cross-functional teams to ensure alignment and effectiveness in product launches and campaigns, while also monitoring performance metrics to refine promotional efforts and optimize customer engagement.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies that enhance product visibility and drive revenue growth.
• Conduct in-depth market research and competitive analysis to inform product positioning and pricing strategies.
• Collaborate with product management and sales teams to align marketing initiatives with business objectives.
• Create and manage marketing collateral, including product launches, presentations, and digital content for various channels.
• Oversee digital campaigns, including email, social media, and search engine marketing, to optimize conversion rates and ROI.
• Monitor and analyze campaign performance metrics to provide actionable insights and improvements.
• Lead cross-functional meetings and presentations to communicate marketing strategies and updates to stakeholders.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to high-impact initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• Minimum of 5 years of experience in product marketing, with a focus on digital marketing strategies.
• Proficient in using digital marketing tools and analytics platforms such as Google Analytics, HubSpot, or similar.
• Strong analytical skills to interpret data and drive decision-making based on insights.
• Exceptional written and verbal communication skills aimed at diverse audiences.
• Proven ability to craft compelling messages that resonate with target segments and drive engagement.
• Capacity to work collaboratively within cross-functional teams and influence without authority.

Technologies & Tools

The Senior Product Marketing Manager will work with a variety of technologies and tools, including but not limited to customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, digital analytics tools such as Google Analytics, and project management software like Asana or Trello. Familiarity with content management systems (CMS) and email marketing platforms is also essential to effectively manage and optimize marketing campaigns.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager position will possess a dynamic blend of creativity and analytical thinking. They should demonstrate a strong understanding of digital marketing trends and best practices, coupled with an ability to adapt strategies based on market feedback. Successful candidates will exhibit exceptional leadership and communication skills, thriving in collaborative settings to drive consensus and motivate teams toward common goals. A passion for innovation in the biotech field and a keen interest in staying abreast of industry advancements will further distinguish candidates as suitable for this role.