Senior Product Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Digital.ai, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Marketing Manager at Digital.ai will be responsible for leading the marketing strategy for our innovative product portfolio. This role requires a deep understanding of the market landscape, competitive positioning, and customer needs. The successful candidate will collaborate closely with product management, sales, and customer success teams to create compelling value propositions, develop go-to-market strategies, and drive product awareness and adoption. Additionally, the role involves analyzing market trends and performance metrics to inform strategic decisions and ensure alignment with overall business objectives.

Job Responsibilities

• Develop and execute comprehensive product marketing plans that align with business goals and market opportunities.
• Create and maintain product positioning, messaging, and competitive differentiation.
• Collaborate with cross-functional teams, including product management, sales, and customer success, to facilitate product delivery and drive go-to-market strategies.
• Conduct market research and analysis to gather insights on customer behavior, preferences, and emerging trends.
• Develop sales enablement tools and collateral, including presentations, data sheets, case studies, and videos.
• Monitor and analyze product performance metrics to assess the effectiveness of marketing campaigns and initiatives.
• Manage product launches and coordinate promotional activities to maximize market visibility and adoption.
• Act as the voice of the customer, advocating for their needs and preferences during product development and marketing decisions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in the technology or software industry.
• Proven track record of successfully launching products and driving market adoption.
• Strong analytical skills with the ability to interpret data and extract actionable insights.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Demonstrated experience with creating marketing content across various platforms and formats.
• Familiarity with digital marketing strategies and tools, including social media and email marketing.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools, including Customer Relationship Management (CRM) software, Marketing Automation Platforms (MAP), content management systems, and analytics tools. Familiarity with data analytics tools such as Google Analytics and Tableau will also be essential for analyzing product performance and market trends effectively.

Ideal Candidates

The ideal candidates for this position will possess a strategic mindset combined with a strong executional ability. They should demonstrate a passion for technology, a customer-centric approach, and the flexibility to adapt to an evolving market landscape. The ability to work collaboratively in a fast-paced environment, along with a proactive attitude and strong leadership skills, will set successful candidates apart. Additionally, possessing a data-driven approach to marketing decisions will be a critical quality for the role.