Senior Product Marketing Manager, Institutional Data

About this kind of role

What a Senior Product Marketing Manager, Institutional Data usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing strategies to promote data products and services to institutional clients, such as financial institutions, research organizations, and government agencies. This includes market research, competitive analysis, messaging development, and creation of marketing collateral. They often collaborate with product management, sales, and customer success teams to ensure alignment and drive adoption. Senior Product Marketing Managers also track and analyze marketing campaign performance, making adjustments as needed to optimize results.

Tools and skills: Proficiency in marketing automation platforms, CRM software, data analytics tools, and strong communication, presentation, and project management skills are generally required.

Good fit for: Individuals with a strong understanding of financial markets or data industries and a proven track record of successful product marketing campaigns are often well-suited for this role.