Senior Product Marketing Manager, ISV Ecosystem Growth

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Job Overview

The Senior Product Marketing Manager, ISV Ecosystem Growth at Okta will play a critical role in driving the development and execution of marketing strategies to enhance Okta's partnerships within the Independent Software Vendor (ISV) ecosystem. This position requires a strategic thinker with a deep understanding of both product marketing and the ISV landscape. The successful candidate will collaborate with cross-functional teams to create compelling content, develop go-to-market strategies, and enable the sales team to effectively engage with partners to maximize growth opportunities.

Job Responsibilities

• Develop and execute comprehensive marketing plans targeting ISVs to drive engagement and adoption of Okta’s products.
• Create compelling content that articulates the value proposition of Okta's offerings to potential ISV partners.
• Collaborate with product management, sales, and partner teams to ensure alignment on marketing strategies and initiatives.
• Analyze market trends, competitive landscape, and ISV performance metrics to inform strategic decisions.
• Lead product launches and promotional programs specific to ISV partnerships, ensuring successful execution and measurable ROI.
• Design and manage partner training programs to enhance their understanding of Okta’s solutions and improve co-selling efforts.
• Monitor and report on marketing KPIs and adjust strategies based on performance data.
• Foster strong relationships with internal stakeholders and external partners to drive collaboration and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is preferred.
• Minimum of 5-7 years of product marketing experience, ideally within a technology or software environment.
• Proven track record in successfully managing ISV partnerships and driving growth through marketing initiatives.
• Strong understanding of the cloud identity and security landscape.
• Exceptional written and verbal communication skills with the ability to craft compelling narratives.
• Solid analytical skills and experience with data-driven decision-making.
• Ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment.

Technologies & Tools

This position will utilize a variety of technologies and tools including but not limited to Customer Relationship Management (CRM) software, project management tools, analytics platforms, and content management systems. Familiarity with marketing automation software and web analytics tools such as Google Analytics or HubSpot will also be essential for tracking and optimizing marketing efforts.

Ideal Candidates

Ideal candidates for the Senior Product Marketing Manager position will possess a unique blend of strategic vision, creativity, and technical acumen. They should be passionate about technology and its potential to transform business operations. A successful candidate will demonstrate strong leadership qualities, an ability to foster collaboration in a team environment, and a commitment to driving results. They will have a proactive mindset, excellent problem-solving skills, and the agility to adapt to a rapidly changing landscape.