Senior Product Marketing Manager, Partners & Ecosystem

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Job Overview

The Senior Product Marketing Manager, Partners & Ecosystem at Atlan will play a pivotal role in driving the growth and visibility of our partner ecosystem. This position involves evaluating market needs, developing product positioning strategies, and executing go-to-market plans that resonate with our partners and stakeholders. The successful candidate will collaborate with cross-functional teams to articulate value propositions, enhance product offerings, and ensure alignment with overall business objectives. Your expertise will guide our marketing initiatives, ultimately fostering long-term relationships and enhancing revenue streams within our partner network.

Job Responsibilities

• Develop and execute comprehensive go-to-market strategies for partnership-focused products.
• Conduct market research to identify emerging trends, competitive landscapes, and customer insights.
• Collaborate with product management, sales, and external partners to solidify product value propositions.
• Create impactful marketing collateral that clearly communicates product benefits and positioning.
• Lead product launches and co-marketing initiatives to ensure successful rollout for partners.
• Monitor and report on the effectiveness of partner marketing programs and adjust strategies accordingly.
• Build and maintain strong relationships with partners to understand their needs and drive engagement.
• Assist in training sales and partner teams on product features and marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing, preferably within a tech or SaaS environment.
• Demonstrated experience in partner marketing and relationship management.
• Strong analytical skills with the ability to interpret market data and customer feedback.
• Outstanding communication and presentation skills, capable of engaging diverse audiences.
• Proficient in marketing automation tools and CRM platforms.
• Proficiency in project management methodologies and tools.

Technologies & Tools

This position will leverage various technologies and tools including, but not limited to, CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), data analytics tools (e.g., Google Analytics, Tableau), and project management tools (e.g., Asana, Trello). Familiarity with collaboration tools like Slack and Zoom is also essential to effectively engage with internal teams and partners.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager role will possess a strategic mindset, with a proven ability to translate complex technical concepts into clear, compelling marketing messages. They should be results-oriented, articulate, and possess superior interpersonal skills to build influential relationships with partners and stakeholders. A proactive individual who thrives in a dynamic environment, capable of managing multiple projects simultaneously while maintaining a high standard of excellence, will excel in this role. Additionally, a passion for technology and a strong understanding of the SaaS landscape will further enhance your capacity to contribute meaningfully to Atlan's growth efforts.