Senior Product Marketing Manager - Platform

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enable, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager - Platform at Enable will play a pivotal role in shaping the product strategy and positioning of our platform solutions. This strategic position requires a highly motivated individual who will leverage market insights to drive product adoption and growth. The successful candidate will collaborate cross-functionally with product management, sales, and communication teams to deliver compelling marketing strategies that resonate with customers and market demands, while effectively communicating the unique value propositions of our platform offerings.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies for the platform, ensuring alignment with the wider business goals and objectives.
• Conduct market research to understand competitive landscapes, customer needs, and emerging trends relevant to the platform.
• Collaborate with product management to clearly articulate product features, benefits, and differentiators through various marketing materials.
• Work with the sales team to create enablement tools that support sales efforts, including training resources, presentations, and product demos.
• Plan and execute product launches, including promotional campaigns and events, to maximize market visibility and product uptake.
• Monitor and analyze the performance of marketing initiatives, adjusting strategies as needed to optimize engagement and conversion rates.
• Build and maintain relationships with key industry influencers and customers to enhance brand presence and reputation.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum 5 years of experience in product marketing, with a focus on platform or software solutions.
• Proven track record of successfully launching and marketing technology products.
• Strong understanding of market research methodologies and data analysis.
• Excellent written and verbal communication skills, with the ability to craft persuasive messaging.
• Proficiency in marketing automation tools and CRM systems.
• Ability to work collaboratively across teams and influence stakeholders at all levels.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools essential for effective product marketing. This includes customer relationship management (CRM) software, marketing automation platforms, data analytics tools, and content management systems. Familiarity with SEO best practices, social media management tools, and presentation software will also be important for creating impactful marketing content and delivering engaging presentations.

Ideal Candidates

Ideal candidates for this role will possess a blend of strategic thinking and creativity, allowing them to navigate complex market dynamics while crafting effective messaging. They should be detail-oriented yet adaptable, able to shift priorities based on changing business needs. Strong analytical skills will enable them to derive actionable insights from market research and performance metrics. Additionally, a passion for technology and innovation is essential, as well as the drive to continually learn and grow in a fast-paced environment.