Senior Product Marketing Manager - Platform

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Job Overview

The Senior Product Marketing Manager - Platform at Enable plays a pivotal role in driving the success of our platform services through strategic marketing initiatives. This position requires a seasoned professional to lead the development and execution of comprehensive marketing strategies, enhance brand positioning, and engage both internal and external stakeholders. The ideal candidate will leverage their extensive knowledge of market trends and customer insights to position our platform effectively in a competitive landscape, ultimately driving adoption and revenue growth.

Job Responsibilities

• Develop and implement strategic marketing plans for the platform, aligning with the overall business objectives.
• Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning.
• Collaborate with product management and sales teams to create and communicate compelling value propositions.
• Lead the creation of marketing materials, including presentations, product documentation, and promotional content.
• Manage product launches and go-to-market strategies, ensuring effective execution and alignment across departments.
• Analyze and report on marketing performance metrics, utilizing data to refine strategies and demonstrate ROI.
• Engage with customers and partners to gather feedback and understand the platform's impact on their business.
• Train internal teams and sales personnel on product features and benefits to support effective selling strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in a technology or SaaS environment.
• Proven experience managing successful product launches and marketing campaigns.
• Strong analytical and problem-solving skills with the ability to synthesize data into actionable insights.
• Excellent written and verbal communication skills, with experience presenting to stakeholders at all levels.
• Demonstrated ability to work collaboratively in cross-functional teams.
• Knowledge of marketing automation and CRM tools.

Technologies & Tools

The Senior Product Marketing Manager will utilize a range of technologies and tools to enhance marketing efforts. This includes but is not limited to marketing automation platforms (such as HubSpot or Marketo), CRM software (such as Salesforce), analytics tools (such as Google Analytics), and design software (such as Adobe Creative Suite) to create engaging content and measure campaign performance effectively.

Ideal Candidates

The ideal candidates for this position are dynamic, results-oriented professionals who possess a deep understanding of product marketing principles and a keen interest in technology trends. They are strategic thinkers with a knack for creativity, able to work in fast-paced environments while managing multiple priorities. Strong interpersonal skills enable them to foster relationships with colleagues and clients alike, while their proactive nature helps them to identify opportunities for growth and improvement within the platform.