Senior Product Marketing Manager, Platform

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Written by AI from the job title and company, not by SOCi, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Marketing Manager, Platform at SOCi, Inc. will play a pivotal role in enhancing the company's visibility and market presence for its platform offerings. This position involves the development and execution of comprehensive marketing strategies that articulate product value, drive customer engagement, and support sales initiatives. The ideal candidate will collaborate closely with cross-functional teams to align product messaging with market needs, utilizing insights to optimize positioning and drive growth.

Job Responsibilities

• Develop and implement strategic marketing plans to promote SOCi’s platform solutions.
• Conduct market research and competitive analysis to identify trends and opportunities for growth.
• Create compelling content and messaging for various marketing channels, including digital, email, and social media.
• Collaborate with product management to understand product features and benefits, translating them into effective marketing strategies.
• Work closely with sales teams to develop sales enablement tools that enhance product positioning and sales effectiveness.
• Analyze marketing performance metrics to assess the effectiveness of campaigns and initiatives, adjusting strategies as necessary.
• Manage relationships with external agencies and vendors to ensure high-quality execution of marketing programs.
• Lead product launches and create go-to-market strategies that drive awareness and adoption.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in a technology or SaaS environment.
• Proven track record in developing successful marketing strategies and campaigns.
• Exceptional written and verbal communication skills, with the ability to create compelling narratives.
• Strong analytical skills with experience in market research and performance analysis.
• Familiarity with marketing automation tools and CRM software.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Strong leadership and project management capabilities.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to enhance product marketing efforts. These include marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, analytics tools for tracking and measuring campaign performance, and project management software like Asana or Trello. Familiarity with digital marketing tools, such as Google Analytics and social media management platforms, is also essential.

Ideal Candidates

The ideal candidates for the Senior Product Marketing Manager position will possess a blend of strategic thinking and creative problem-solving abilities. They will be highly results-oriented, with a passion for technology and a deep understanding of market dynamics. Strong interpersonal skills are essential, as collaboration with varied teams is a core aspect of the role. Candidates should also demonstrate resilience and adaptability, thriving in a rapidly-changing environment while maintaining focus on achieving marketing objectives.