Senior Product Marketing Manager – Platform

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Written by AI from the job title and company, not by Workiva, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Marketing Manager – Platform at Workiva will be instrumental in driving the go-to-market strategies for our innovative platform offerings. This role requires a dynamic leader who will collaborate with cross-functional teams to deliver compelling marketing campaigns, enhance product positioning, and engage target audiences. The successful candidate will possess a deep understanding of market trends, customer needs, and competitive landscapes, enabling them to develop strategic messaging and product narratives that resonate with stakeholders at all levels.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies for the Workiva platform.
• Conduct market research to identify opportunities, customer insights, and competitive analysis.
• Create compelling messaging, positioning, and value propositions tailored to diverse target audiences.
• Collaborate closely with product management, sales, and customer success teams to align marketing efforts with product roadmaps and business objectives.
• Lead the development of marketing collateral, digital content, and sales enablement resources.
• Manage and optimize product launch plans, ensuring timely delivery and promotional activities.
• Measure and analyze the effectiveness of marketing strategies, adjusting tactics as necessary based on performance metrics.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing, preferably within the software or technology sector.
• Proven track record of managing successful product launches and go-to-market strategies.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Exceptional communication and presentation skills, capable of engaging with various stakeholders.
• Demonstrated ability to work collaboratively in cross-functional teams.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.

Technologies & Tools

This position requires familiarity with various technologies and tools integral to product marketing, including but not limited to marketing automation software (e.g., HubSpot, Marketo), customer relationship management (CRM) systems (e.g., Salesforce), and data analytics tools (e.g., Google Analytics, Tableau). Experience with collaboration tools such as Slack and project management software (e.g., Asana, Trello) is also advantageous.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager – Platform role will be an innovative thinker with a strong customer-centric approach. They should possess a strategic mindset, demonstrating both creativity and a focus on results. Excellent interpersonal skills are essential, as the individual will be required to engage effectively with both internal teams and external clients. A passion for technology and a keen understanding of market dynamics will greatly contribute to their success in this role.