Senior Product Marketing Manager, Power Platform

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Microsoft, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Marketing Manager for Power Platform at Microsoft will play a pivotal role in driving the marketing strategy and execution for our suite of Power Platform products. This position involves the development and implementation of comprehensive marketing programs that maximize product visibility and engagement. The successful candidate will collaborate closely with cross-functional teams including engineering, sales, and support to drive product adoption while leveraging market insights to influence product roadmaps.

Job Responsibilities

• Develop and execute marketing strategies that align with business goals and product positioning within the Power Platform ecosystem.
• Conduct market research and competitive analysis to identify opportunities for product improvements and customer engagement.
• Create compelling content including product descriptions, white papers, case studies, and online resources to educate customers and sales teams.
• Lead product launches, coordinating with internal teams to ensure effective communication and promotional tactics.
• Work closely with sales teams to develop sales enablement materials, ensuring alignment in messaging and strategic objectives.
• Analyze product performance metrics to adjust marketing strategies and increase engagement and sales.
• Manage stakeholder relationships, serving as a liaison between product development and marketing teams.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in a technology or software environment.
• Strong understanding of marketing principles in SaaS and B2B markets.
• Demonstrated ability to develop and implement successful marketing strategies.
• Excellent communication skills, both written and verbal, with a knack for storytelling.
• Proven experience with digital marketing tools and analytics to drive data-informed decision making.
• Ability to collaborate effectively with cross-functional teams and manage multiple projects.

Technologies & Tools

This position utilizes a variety of technologies and tools critical to product marketing efforts, including CRM software (e.g., Salesforce), marketing automation platforms (e.g., Marketo), analytics tools (e.g., Google Analytics), and project management applications (e.g., Asana or Trello). Familiarity with Power Platform products, including Power BI, Power Apps, and Power Automate, is essential for effective product advocacy.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager position possesses a strategic mindset with strong analytical skills. They are highly motivated self-starters who are passionate about technology and have a proven track record in driving marketing initiatives. Exceptional interpersonal skills and the ability to communicate clearly with diverse stakeholders are essential. Successful candidates will also be adaptable, embracing change and continuously seeking innovative approaches to problem-solving in a fast-paced environment.