Senior Product Marketing Manager, Power Platform

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Job Overview

The Senior Product Marketing Manager, Power Platform at Microsoft will be responsible for leading the go-to-market strategy, execution, and product positioning for Microsoft Power Platform solutions. This role involves close collaboration with product management, sales, and customer success teams to develop and implement marketing strategies that drive awareness, adoption, and usage of Power Platform products. The ideal candidate will have a strong understanding of market trends, customer needs, and competitive landscapes, enabling them to create compelling messaging and drive impactful marketing campaigns.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to promote Power Platform product offerings.
• Lead cross-functional teams to ensure alignment on product positioning, messaging, and value propositions.
• Conduct market research and analysis to understand customer insights and competitive dynamics.
• Create high-quality marketing content, including presentations, collateral, digital assets, and case studies.
• Manage product launches and ongoing campaigns to maximize engagement and sales performance.
• Collaborate with sales teams to develop training materials and enablement resources for effective selling.
• Monitor and analyze the effectiveness of marketing initiatives, adjusting strategies based on performance metrics.
• Represent Microsoft at industry events, webinars, and customer engagements to strengthen brand presence.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in product marketing, with a focus on software or technology products.
• Proven track record in developing and executing successful marketing strategies and campaigns.
• Strong analytical skills to interpret market data and derive actionable insights.
• Excellent written and verbal communication skills, with the ability to convey complex information clearly.
• Experience working in a collaborative, cross-functional environment.
• Familiarity with digital marketing tools and methodologies.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to support their marketing activities, including Customer Relationship Management (CRM) software such as Dynamics 365, marketing automation platforms like Adobe Marketo, analytics tools for tracking campaign performance, content management systems (CMS), and collaboration tools such as Microsoft Teams and SharePoint to facilitate teamwork across departments.

Ideal Candidates

Ideal candidates for this position are strategic thinkers who possess a deep understanding of product marketing within the technology industry. They are highly adaptable, able to thrive in a fast-paced environment, and demonstrate exceptional leadership capabilities. Successful individuals will be results-driven, have a strong customer focus, and exhibit excellent interpersonal skills that foster collaboration across various teams and functions. Additionally, candidates should have a passion for innovation and a commitment to leveraging data to drive decision-making.