Senior Product Marketing Manager, Power Platform

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Job Overview

The Senior Product Marketing Manager for the Power Platform at Microsoft will be responsible for driving the product marketing strategy, creating compelling messaging and positioning for the Power Platform suite, and executing go-to-market strategies that resonate with our target audiences. This highly strategic role requires collaboration with cross-functional teams, including product management, engineering, sales, and partner teams, to ensure product offerings meet market demands and customer needs. The successful candidate will leverage their understanding of market dynamics and customer insights to deliver impactful marketing programs that drive adoption and engagement.

Job Responsibilities

• Develop and execute the product marketing strategy for the Power Platform, aligning with overall business goals.
• Create and maintain compelling product messaging and positioning that clearly resonates with target audiences.
• Collaborate with product management and engineering teams to understand product features and enhancements, and communicate those effectively to the market.
• Lead go-to-market execution and promotional campaigns to increase product awareness and adoption.
• Utilize market research and customer insights to inform decision-making and identify growth opportunities.
• Work closely with sales and partner teams to create sales enablement tools and resources that enhance selling efforts.
• Monitor and analyze product performance and competitive landscape to provide strategic recommendations for product improvements.
• Manage budgets and resources effectively to optimize the marketing program’s return on investment.

Qualifications

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably within the software or technology sector.
• Proven track record of successfully launching products and driving market adoption.
• Strong understanding of the Power Platform and associated technologies, including Power Apps, Power Automate, and Power BI.
• Excellent communication and presentation skills, with the ability to translate complex concepts into clear, engaging messaging.
• Demonstrated ability to work collaboratively in a cross-functional environment.
• Strong analytical skills and experience with marketing performance metrics.

Technologies & Tools

The Senior Product Marketing Manager will utilize various technologies and tools, including Microsoft Power Platform features, customer relationship management (CRM) software such as Dynamics 365, data analytics tools for market research, as well as digital marketing platforms for campaign execution and tracking, including social media and email marketing tools.

Ideal Candidates

Ideal candidates for this position will possess a strong blend of strategic thinking and creativity, enabling them to effectively position the Power Platform in a competitive market. They will demonstrate resilience and adaptability in a fast-paced environment, showing a customer-centric approach in all aspects of their work. Collaboration skills will be paramount, as they will need to build relationships across departments and influence stakeholders at all levels. Additionally, a passion for technology and staying up to date with industry trends will set them apart in delivering innovative marketing strategies.