Senior Product Marketing Manager, References (Remote)

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Job Overview

The Senior Product Marketing Manager at CDK Global will play a pivotal role in driving the strategy and execution of marketing initiatives for our suite of automotive solutions. This position is responsible for conducting market research, defining product positioning, and crafting compelling messaging that resonates with target audiences. The successful candidate will collaborate cross-functionally with product management, sales, and marketing teams to ensure alignment on objectives and drive the success of our product offerings in the marketplace.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that effectively communicate product value propositions.
• Conduct market analysis to identify customer needs, market trends, and competitive landscape.
• Generate and manage product collateral, including datasheets, brochures, and presentations that support sales efforts.
• Collaborate with product management to influence product roadmaps and feature prioritization based on market feedback.
• Lead go-to-market initiatives for new product launches and drive awareness through targeted campaigns and marketing initiatives.
• Monitor and report on the effectiveness of marketing campaigns and initiatives, making data-driven adjustments as needed.
• Work closely with sales teams to provide training and enablement tools that enhance product understanding and selling capability.
• Manage budgets and resource allocation for marketing activities, ensuring effective utilization of funds.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing, preferably within the technology or automotive sectors.
• Proven track record of successfully launching and marketing technology products.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Exceptional written and verbal communication skills, with an emphasis on storytelling and messaging.
• Ability to work collaboratively in a team environment and influence cross-functional teams.
• Familiarity with marketing automation tools and CRM platforms.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts and streamline operations. This includes marketing automation platforms (such as HubSpot or Marketo), customer relationship management software (such as Salesforce), data analytics tools (like Google Analytics), and project management applications (such as Asana or Trello). Proficiency in these tools is essential for effective campaign execution and performance tracking.

Ideal Candidates

Ideal candidates for this position are innovative and strategic thinkers with strong leadership skills and a passion for technology. They are highly organized, detail-oriented, and adept at managing multiple priorities in a fast-paced environment. Effective communicators who can engage and influence diverse stakeholders will thrive in this role. Additionally, a proactive mindset and a drive for results will set apart candidates who will contribute significantly to our product marketing efforts at CDK Global.