Senior Product Marketing Manager, References (Remote)

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Job Overview

The Senior Product Marketing Manager at CDK Global will play a pivotal role in shaping and executing comprehensive marketing strategies that drive product awareness, adoption, and retention. This individual will work collaboratively across product, sales, and customer success teams to formulate impactful product positioning and messaging, guiding the product roadmap and ensuring alignment with market needs. The ideal candidate will leverage data-driven insights to inform strategic decisions while enhancing customer engagement through effective marketing campaigns and initiatives.

Job Responsibilities

• Develop and implement marketing strategies for product launches in alignment with business objectives.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Collaborate with product management to influence the product roadmap based on market demands.
• Design and create compelling messaging and positioning to enhance product visibility.
• Work closely with sales teams to develop and provide training, sales collateral, and tools necessary for effective selling.
• Utilize data analytics to measure the success of marketing initiatives and adjust strategies accordingly.
• Lead cross-functional teams to execute marketing programs that drive demand and customer engagement.
• Manage the marketing budget, ensuring optimal allocation of resources towards high-impact initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is preferred.
• Minimum of 5-7 years of experience in product marketing or related roles, preferably in a technology-driven environment.
• Proven track record of successfully launching and marketing technology products.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• Experience in developing and executing digital marketing campaigns.
• Proficient with marketing automation tools and CRM software.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to enhance productivity and effectiveness in their role. Key tools may include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools including Google Analytics and Tableau, as well as project management software such as Trello or Asana for coordinating marketing tasks and campaigns.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset combined with a proactive approach to problem-solving. They should demonstrate strong leadership qualities and the ability to inspire collaborative efforts across diverse teams. A knack for creativity, coupled with analytical acumen, will enable them to craft compelling marketing narratives grounded in data. Additionally, successful candidates will embody adaptability in a fast-paced environment and maintain a strong customer-centric focus in all marketing efforts.