Senior Product Marketing Manager, References (Remote)

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Job Overview

The Senior Product Marketing Manager at CDK Global will play a pivotal role in driving the success of our product lines through innovative marketing strategies and comprehensive market analysis. This position requires a seasoned professional with extensive experience in product marketing to cultivate and execute programs that resonate with our target audience, enhance product visibility, and support sales initiatives. The successful candidate will collaborate closely with cross-functional teams, leveraging their expertise to position our products advantageously in the marketplace.

Job Responsibilities

• Develop and implement strategic marketing plans to drive product awareness and demand.
• Conduct market research to identify customer needs and competitive landscape, informing product development and positioning.
• Create compelling product messaging and value propositions that align with customer pain points.
• Collaborate with product development, sales, and customer success teams to ensure cohesive marketing messaging.
• Analyze marketing performance metrics to optimize campaigns and drive continuous improvement.
• Lead product launch initiatives to ensure successful market entry and positioning.
• Facilitate training and support for sales teams on product features and benefits.
• Manage marketing collateral, ensuring alignment with branding and positioning strategy.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing within the technology sector.
• Proven track record of successfully launching and positioning complex products.
• Strong analytical skills and experience with market analysis and segmentation.
• Exceptional verbal and written communication skills.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

In this role, the Senior Product Marketing Manager will utilize various technologies and tools to facilitate marketing efforts and track performance. Key tools may include CRM systems like Salesforce, marketing automation platforms such as HubSpot or Marketo, analytics and reporting tools including Google Analytics, and project management software like Trello or Asana. Familiarity with digital marketing channels, including social media analytics and email marketing platforms, will also be essential for executing effective campaigns.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager position will possess a blend of strategic thinking and creativity. They should be results-driven and comfortable analyzing data to inform decisions. A collaborative leader with excellent interpersonal skills, this individual will thrive in fast-paced environments and be adept at juggling multiple responsibilities. Passion for technology and a keen understanding of customer behavior will further set candidates apart in contributing to CDK Global's innovative approach in the market.