Senior Product Marketing Manager, References (Remote)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by CDK Global, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at CDK Global will play a pivotal role in driving the success of our innovative automotive software solutions. This position is responsible for developing and executing comprehensive marketing strategies, conducting market research, collaborating closely with cross-functional teams, and ensuring that our products meet the needs of our clients. The ideal candidate will leverage their deep understanding of the automotive industry to position our products effectively and engage stakeholders at all levels.

Job Responsibilities

• Develop and implement strategic marketing plans to drive product awareness and adoption.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
• Collaborate with the product development team to provide market feedback and shape product features.
• Create compelling marketing content, including presentations, case studies, and promotional materials.
• Manage product launches, ensuring cross-functional alignment and effective execution.
• Measure and report on the effectiveness of marketing programs and initiatives.
• Engage with sales teams to provide training and support for product positioning and messaging.
• Act as the primary liaison between the marketing and sales departments.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in the technology or automotive sectors.
• Proven ability to develop marketing strategies that drive results.
• Exceptional communication and presentation skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with digital marketing strategies and tools.
• Proficiency in CRM software and marketing automation tools.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies and analyze performance. Key tools include CRM platforms such as Salesforce, marketing automation software like HubSpot, Google Analytics for web performance analysis, and various project management tools to ensure seamless collaboration across teams.

Ideal Candidates

The ideal candidates for this position will possess a blend of strategic thinking and practical execution skills. They should be highly organized, detail-oriented, and able to thrive in a fast-paced environment. A passion for the automotive industry, coupled with a commitment to understanding customer needs, will set a successful candidate apart. Strong interpersonal skills and the ability to work collaboratively with various stakeholders are essential for driving projects to completion effectively.