Senior Product Marketing Manager (Remote)

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Job Overview

The Senior Product Marketing Manager at Epsilon will play a pivotal role in shaping the go-to-market strategy for our innovative products. This individual will collaborate closely with product management, sales, and the marketing teams to drive product positioning, messaging, and launch strategies that resonate with our target audience. The incumbent will be responsible for understanding market dynamics, customer needs, and competitive landscape to effectively communicate the value propositions of our offerings, thus enabling our sales teams to achieve their objectives and drive business growth.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with business goals and market demands.
• Create compelling product messaging and positioning that elevate our offerings in the marketplace.
• Conduct market research and competitive analysis to identify opportunities and inform strategic decisions.
• Collaborate with cross-functional teams, including product development and sales, to ensure cohesive and effective go-to-market initiatives.
• Manage product launches, including creating launch plans, sales enablement tools, and ongoing training materials.
• Monitor and analyze product performance metrics to refine marketing strategies and drive continuous improvement.
• Serve as a subject matter expert on product features and benefits, providing insights and support for internal and external stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably within the tech or SaaS industries.
• Proven track record of successfully launching and positioning products in competitive markets.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Excellent communication and interpersonal skills, with experience presenting to various audiences.
• Ability to work collaboratively in a remote environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of software and tools to accomplish their responsibilities. This includes customer relationship management (CRM) software such as Salesforce, marketing automation tools like HubSpot, and analytics platforms to track product performance. Familiarity with project management tools such as Asana or Trello will also be beneficial for coordinating cross-functional efforts effectively.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager position will possess a blend of strategic vision and tactical execution capabilities. They will be highly organized, self-motivated, and capable of thriving in a dynamic, fast-paced environment. A successful candidate will have a strong customer focus, exhibiting an ability to empathize with client needs and transform insights into actionable marketing strategies. In addition, they will demonstrate a cultural fit with Epsilon’s values, emphasizing collaboration, integrity, and innovation.