Senior Product Marketing Manager (Remote)

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Job Overview

The Senior Product Marketing Manager at Epsilon will be responsible for developing and implementing comprehensive marketing strategies that promote Epsilon's products in a competitive environment. This individual will work closely with product development, sales, and marketing teams to enhance product positioning, optimize go-to-market strategies, and drive revenue growth. The role requires a deep understanding of market trends, customer needs, and competitive differentiators to effectively communicate the value propositions of Epsilon's offerings.

Job Responsibilities

• Lead the development and execution of product marketing strategies that align with business objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with cross-functional teams including sales, product management, and marketing to enhance product positioning.
• Create marketing collateral, including presentations, product data sheets, and promotional materials.
• Manage product launches and develop comprehensive go-to-market plans.
• Establish metrics to track product performance and report on results to stakeholders.
• Develop training programs and materials for sales teams to effectively communicate product benefits to customers.
• Engage with customers to gather feedback and translate insights into actionable marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing or related roles, preferably within a technology or software company.
• Proven experience in developing successful go-to-market strategies.
• Strong analytical skills and ability to interpret market data to drive decision-making.
• Excellent communication skills, both verbal and written, with the ability to influence stakeholders at all levels.
• Experience with digital marketing and analytics tools.
• Ability to work independently in a remote environment while managing multiple priorities.

Technologies & Tools

The position of Senior Product Marketing Manager will involve the regular use of various technologies and tools such as CRM software (e.g., Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), data analysis tools (e.g., Tableau), and collaboration software (e.g., Slack, Microsoft Teams). Familiarity with project management tools and digital analytics is also beneficial to successfully execute marketing strategies.

Ideal Candidates

An ideal candidate for the Senior Product Marketing Manager role at Epsilon will possess a strategic mindset, be adept at problem-solving, and demonstrate a passion for understanding the market and customer needs. They should exhibit strong leadership qualities, the ability to collaborate with diverse teams, and have a proactive approach to driving initiatives. A candidate who thrives in a flexible, remote working environment and is eager to contribute to a high-performing team culture will succeed in this position.