Senior Product Marketing Manager (Remote)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Epsilon, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at Epsilon will play a pivotal role in developing and executing comprehensive marketing strategies that elevate our product offerings in the market. This position requires a strategic thinker who can analyze market trends and customer insights to craft compelling messaging and campaigns. The successful candidate will collaborate cross-functionally with product development, sales, and customer success teams to ensure alignment in objectives, drive product adoption, and enhance customer engagement through innovative marketing initiatives.

Job Responsibilities

• Develop and implement product marketing strategies to drive market penetration and revenue growth.
• Conduct market research and competitive analysis to identify opportunities for product positioning and differentiation.
• Collaborate with product management to define product messaging, value proposition, and roadmap.
• Create and execute go-to-market plans for new product launches, ensuring all stakeholders are informed and aligned.
• Develop targeted marketing campaigns and content that resonate with key customer segments.
• Analyze campaign performance and market feedback to refine strategies and enhance marketing effectiveness.
• Work closely with the sales team to provide enablement resources and training that support customer engagement.
• Monitor industry trends and emerging technologies to inform product enhancements and marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
• 7+ years of experience in product marketing, preferably within a technology-driven environment.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills with the ability to interpret data and market insights.
• Exceptional communication skills, both written and verbal, with an ability to create compelling narratives.
• Experience with digital marketing and familiarity with tools such as Google Analytics and SEO strategies.
• Ability to work collaboratively in a matrixed environment and influence cross-functional teams.

Technologies & Tools

The Senior Product Marketing Manager will engage with various technologies and tools to enhance marketing efforts, including but not limited to Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, and analytic tools such as Google Analytics. Familiarity with social media platforms and design tools (e.g., Adobe Creative Suite) is also advantageous for creating engaging content.

Ideal Candidates

The ideal candidate for this position is a results-driven marketing professional who thrives in a fast-paced, dynamic environment. They possess a creative mindset combined with a data-focused approach to decision-making. A genuine passion for technology and understanding customer needs is crucial, alongside excellent problem-solving skills. The candidate should exhibit strong leadership capabilities and foster a collaborative spirit with a focus on achieving shared goals across various departments within the organization.