Senior Product Marketing Manager (Remote) – Epsilon

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Overview

The Senior Product Marketing Manager at Epsilon, in collaboration with BPM-PR Firm, is responsible for developing and executing comprehensive marketing strategies that drive product awareness and adoption. The ideal candidate will lead cross-functional teams to bring innovative marketing campaigns to life, conduct market research, and analyze customer feedback to inform product positioning and messaging. This role requires a strategic mindset, excellent communication skills, and a deep understanding of the digital marketing landscape.

Job Responsibilities

• Develop and implement product marketing strategies that align with overall business objectives.
• Conduct thorough market research and competitive analysis to inform product positioning and messaging.
• Lead cross-functional teams in product launch initiatives, ensuring timely and effective execution.
• Create compelling marketing collateral including presentations, brochures, and webinars.
• Measure and analyze campaign performance metrics to optimize marketing efforts continually.
• Collaborate with sales and customer success teams to enhance customer engagement and drive product adoption.
• Manage relationships with key stakeholders and external partners to enhance product visibility.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in the technology or digital marketing sectors.
• Proven track record of successfully launching and managing marketing campaigns.
• Strong analytical skills with proficiency in market research and data analysis tools.
• Excellent communication and interpersonal skills, with a demonstrated ability to influence stakeholders.
• Familiarity with digital marketing concepts, tools, and trends.
• Ability to work independently and adapt to a fast-paced, remote work environment.

Technologies & Tools

The Senior Product Marketing Manager will utilize a range of technologies and tools to effectively execute marketing strategies, including but not limited to marketing automation platforms such as HubSpot and Marketo, analytics tools like Google Analytics and Tableau, and project management software such as Asana or Trello. Proficiency in CRM systems, social media marketing tools, and presentation software will also be essential for success in this role.

Ideal Candidates

The ideal candidate for this position is a strategic thinker with a passion for technology and marketing. They possess strong leadership capabilities and are adept at rallying teams towards a common goal. Exceptional communication skills are crucial, enabling them to convey complex concepts clearly and persuasively. A proactive attitude, creativity in problem-solving, and a results-oriented mindset will make them a perfect fit for the dynamic environment at Epsilon and BPM-PR Firm.