Senior Product Marketing Manager (Remote) – Epsilon

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Job Overview

The Senior Product Marketing Manager at Epsilon, within BPM-PR Firm, is responsible for developing, executing, and overseeing comprehensive marketing strategies for a diverse portfolio of products. This role requires a deep understanding of market dynamics, customer insights, and competitive analysis to enhance brand presence and drive sales growth. The ideal candidate will collaborate cross-functionally with product management, sales, and other departments to ensure alignment in messaging and positioning while effectively leveraging various marketing channels.

Job Responsibilities

• Develop and implement product marketing strategies that align with overall business objectives.
• Conduct detailed market research to identify customer needs, market trends, and competitive positioning.
• Create compelling content for product launches, including press releases, blog posts, and promotional materials.
• Collaborate with the sales team to provide tools and training that drive product adoption and sales performance.
• Manage product lifecycles and conduct product performance analysis to inform future marketing strategies.
• Oversee digital marketing campaigns, measuring their effectiveness and optimizing them for increased ROI.
• Engage with key stakeholders across departments to ensure cohesive messaging and strategic alignment.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 5+ years of experience in product marketing, preferably in a technology or SaaS environment.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills with experience in market research and competitive analysis.
• Excellent written and verbal communication abilities.
• Proficiency in digital marketing tools and analytics platforms.
• Demonstrated ability to manage multiple projects simultaneously while meeting tight deadlines.

Technologies & Tools

The Senior Product Marketing Manager will utilize a range of technologies and tools including Customer Relationship Management (CRM) software, Marketing Automation Platforms (MAP), Google Analytics, social media management tools, and content management systems (CMS). Familiarity with project management tools and data analytics software is also essential for monitoring campaign performance and assessing market trends.

Ideal Candidates

An ideal candidate for this position is a strategic thinker with a strong commercial acumen. They possess excellent interpersonal skills, enabling them to effectively collaborate with cross-functional teams. They are adaptable, innovative, and passionate about driving product success in the marketplace. A proactive approach to problem-solving and a deep commitment to understanding customer needs are key characteristics that would make a candidate successful in this role.