Senior Product Marketing Manager

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Written by AI from the job title and company, not by SEON, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at SEON will play a pivotal role in shaping the go-to-market strategy for our innovative products aimed at combating fraud across digital platforms. This position requires a strategic thinker with a strong understanding of market dynamics, customer needs, and competitive landscape. The successful candidate will collaborate closely with product development, sales, and marketing teams to create compelling narratives that resonate with our target audiences, drive customer engagement, and ultimately contribute to revenue growth.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with business objectives and enhance product positioning.
• Conduct thorough market research to identify trends, customer needs, and competitive analysis, translating insights into actionable marketing plans.
• Create and manage product launch plans, ensuring timely execution with cross-functional teams to maximize impact.
• Develop and maintain engaging content including product documentation, sales tools, and marketing collateral to support internal stakeholders and customer communications.
• Collaborate with the sales team to identify opportunities for improvement in sales processes and tools, providing necessary training and resources.
• Monitor and analyze product performance, adjusting marketing strategies based on data-driven insights and customer feedback.
• Act as the voice of the customer, advocating for their needs and ensuring alignment with product development initiatives.
• Manage relationships with external partners, agencies, and vendors to enhance marketing efforts and achieve strategic goals.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably within the technology or SaaS industries.
• Proven track record of successfully launching and marketing complex products.
• Strong analytical skills with the ability to interpret data and market trends to inform strategy.
• Excellent written and verbal communication skills, with a knack for storytelling in marketing.
• Experience collaborating with cross-functional teams and generating buy-in from stakeholders.
• Familiarity with digital marketing techniques and tools, including SEO, PPC, and content marketing strategies.

Technologies & Tools

The Senior Product Marketing Manager will utilize various technologies and tools to enhance marketing efforts and analyze product performance. Key tools may include customer relationship management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot, analytics tools such as Google Analytics, and collaboration software such as Slack and Trello. Proficiency in these technologies will be essential for managing projects effectively and driving results.

Ideal Candidates

Ideal candidates for the Senior Product Marketing Manager position at SEON are innovative thinkers who demonstrate a deep understanding of market dynamics and consumer behavior. They possess strong leadership skills and the ability to work collaboratively within cross-functional teams. A successful candidate will be naturally curious, constantly seeking to understand customer needs and market trends. Additionally, they should have the capacity to pivot strategies in response to changing environments and an eagerness to take initiative and drive projects forward effectively.