Senior Product Marketing Manager

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Written by AI from the job title and company, not by Sunnova Energy, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at Sunnova Energy will play a pivotal role in driving the marketing strategy and execution for our innovative energy solutions. This position entails collaborating closely with cross-functional teams, including product development, sales, and customer experience, to ensure that our offerings are positioned effectively in the marketplace. The ideal candidate will be tasked with analyzing market trends, developing product messaging, and implementing go-to-market strategies to maximize market impact and revenue growth.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies to enhance the market presence of Sunnova Energy's offerings.
• Conduct market research to identify customer needs, competitive landscape, and emerging trends within the energy sector.
• Create compelling product messaging and positioning that articulates the unique value proposition of our energy solutions.
• Collaborate with product development teams to ensure alignment between marketing initiatives and product enhancements.
• Manage and optimize product launches, including coordinating cross-functional teams to ensure timely execution.
• Develop sales enablement tools and training materials that empower the sales team to effectively communicate product benefits.
• Monitor and assess the performance of marketing campaigns, utilizing data analytics to inform future strategies.
• Work closely with the communication team to create engaging content for various channels, including digital, print, and social media.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• A minimum of 5 years of experience in product marketing or related roles, preferably within the energy or technology sectors.
• Strong analytical skills and experience with data-driven decision making.
• Excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences.
• Proficiency in digital marketing tools and techniques, including SEO, PPC, social media, and email marketing.
• Experience managing product launches and cross-functional collaboration.
• A proactive attitude and the ability to thrive in a fast-paced, dynamic environment.

Technologies & Tools

The Senior Product Marketing Manager will engage with several technologies and tools to optimize their workflow, including customer relationship management (CRM) systems like Salesforce, marketing automation platforms such as HubSpot, analytical tools including Google Analytics, and design software like Adobe Creative Suite for content development. Familiarity with project management tools like Asana or Trello is also beneficial to streamline team collaboration and project tracking.

Ideal Candidates

Successful candidates for the Senior Product Marketing Manager position at Sunnova Energy will possess a blend of creativity and analytical prowess, enabling them to devise innovative marketing strategies backed by solid data. They should exhibit exceptional teamwork and leadership qualities, fostering collaboration across departments. Ideal candidates will also be customer-centric, always striving to understand and meet the needs of our clients while being adaptable and open to change in the fast-evolving energy landscape.