Senior Product Marketing Manager, Talent Management

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Betterworks, so some details may not match this job. The employer's own page has the real description.

Position Overview

Betterworks is seeking a highly experienced Senior Product Marketing Manager specializing in Talent Management. The ideal candidate will play a critical role in shaping the messaging, positioning, and go-to-market strategies for our talent management solutions. This individual will collaborate closely with product management, sales, and customer success teams to drive product adoption and engagement. By leveraging market insights and competitive intelligence, the Senior Product Marketing Manager will ensure that our talent management offerings resonate effectively with our target audiences while meeting their evolving needs.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for talent management products, ensuring alignment with company goals.
• Conduct market research and competitive analysis to identify opportunities and inform product positioning.
• Collaborate with product management to define product messaging and differentiation.
• Create high-quality sales and marketing collateral, including presentations, case studies, and digital content.
• Work alongside sales teams to support lead generation and product demonstrations through training and resources.
• Analyze product performance metrics and customer feedback to refine marketing strategies.
• Manage product launches, including planning, execution, and post-launch assessment.
• Foster relationships with industry influencers and partners to enhance brand visibility and credibility.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in product marketing, preferably in the technology or HR software industries.
• Demonstrated experience in launching and scaling successful marketing programs and campaigns.
• Strong analytical skills, with the ability to derive insights from data to inform decision-making.
• Exceptional written and verbal communication skills, with the capacity to engage and influence diverse audiences.
• Ability to work collaboratively in a fast-paced and dynamic environment.

Technologies & Tools

The Senior Product Marketing Manager will be expected to utilize various technologies and tools, including CRM platforms like Salesforce, marketing automation software such as HubSpot or Marketo, and analytics tools like Google Analytics or Tableau. Familiarity with product management tools, including JIRA and Confluence, will also be advantageous, along with proficiency in content creation tools like Adobe Creative Suite for producing marketing materials.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager role at Betterworks will possess a strategic mindset coupled with a hands-on approach to product marketing. They will be characterized by their innovative thinking, adaptability, and a passion for driving customer success. A strong emphasis on collaboration and the ability to build effective relationships across teams is paramount. Furthermore, exceptional problem-solving abilities and a proactive attitude towards identifying and addressing market needs will set the ideal candidate apart.