Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

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Written by AI from the job title and company, not by Crossover, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at Crossover will play a critical role in driving product strategy and market positioning for Trilogy, ensuring that our offerings resonate with target audiences and deliver tangible business value. This position involves conducting market research, developing go-to-market strategies, and collaborating closely with cross-functional teams to enhance product visibility and drive adoption. The ideal candidate will leverage their deep understanding of customer needs and competitive dynamics to inform product decisions and influence strategic initiatives, contributing to the overall success of our portfolio.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with business objectives.
• Conduct in-depth market research to identify customer needs, market trends, and competitor analysis.
• Collaborate with product management and development teams to shape product features based on market insights.
• Create compelling product messaging and value propositions that resonate with key market segments.
• Lead go-to-market campaigns for new product launches, ensuring cross-functional alignment and effective execution.
• Monitor and analyze product performance and market metrics to refine marketing approaches.
• Develop and deliver training and collateral for sales teams to support product knowledge and selling techniques.
• Engage with customers and stakeholders to gather feedback and enhance product offerings continually.

Qualifications

• Master’s degree in Business Administration, Marketing, or a related field.
• Minimum of 5 years of experience in product marketing or related roles within a technology or software environment.
• Demonstrated success in developing and executing marketing strategies for technology products.
• Exceptional analytical skills with the ability to interpret complex data sets and market insights.
• Adept in project management with a proven ability to manage multiple projects concurrently.
• Excellent written and verbal communication skills, with a strong focus on storytelling and messaging.
• Proficient in market research and analysis tools, as well as marketing automation software.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to streamline marketing processes and enhance product visibility. Key tools include customer relationship management (CRM) software, marketing automation platforms, web analytics tools, and collaboration tools such as Slack and Zoom. Familiarity with data visualization tools and project management software will also be beneficial for effectively analyzing market data and managing ongoing marketing initiatives.

Ideal Candidates

The ideal candidates will possess a blend of strategic vision and tactical execution skills. They will be proactive thinkers with a passion for technology and innovation, demonstrating strong leadership and collaboration abilities. Successful candidates will be results-oriented, with a proven track record of driving product success in competitive markets. Additionally, they will have the ability to communicate effectively across various teams and levels of the organization while fostering a positive and inclusive work environment.