Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

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Overview

The Senior Product Marketing Manager at Trilogy will be responsible for leading marketing strategy and execution across a portfolio of software products. This role involves in-depth market and competitive analysis, developing go-to-market strategies, and collaborating closely with cross-functional teams to ensure product alignment with customer needs and business goals. The manager will spearhead initiatives that drive product awareness and adoption while closely monitoring performance metrics to inform future marketing activities.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for product launches and ongoing campaigns.
• Conduct market research and competitive analysis to identify trends and inform product positioning.
• Collaborate with product management, sales, and engineering teams to ensure alignment and drive product success.
• Create compelling marketing collateral, including presentations, datasheets, and case studies, to support sales initiatives.
• Measure and analyze marketing performance metrics to optimize campaigns and improve ROI.
• Develop and manage product messaging, ensuring consistency across all channels.
• Lead cross-functional projects and initiatives to raise product awareness and increase market penetration.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in a software or technology environment.
• Proven track record in developing successful go-to-market strategies and executing marketing plans.
• Strong analytical skills with the ability to interpret data and market insights to inform decisions.
• Excellent communication and presentation skills, with the ability to engage stakeholders at all levels.
• Proficiency in using marketing automation tools, CRM systems, and data analytics platforms.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to enhance marketing effectiveness. These include CRM tools such as Salesforce, marketing automation platforms like HubSpot, and analytics software such as Google Analytics and Tableau. Proficiency with collaboration tools such as Slack and project management software will also be essential for successful cross-team coordination.

Ideal Candidates

Ideal candidates for the Senior Product Marketing Manager position possess a blend of strategic thinking and practical execution. They are results-oriented individuals with strong leadership capabilities, allowing them to inspire and guide teams toward common objectives. They should demonstrate a deep understanding of customer needs and market dynamics, coupled with exceptional communication skills. Additionally, candidates who thrive in fast-paced, dynamic environments and exhibit a strong passion for technology and innovation will excel in this role.