Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

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Job Overview

The Senior Product Marketing Manager at Trilogy will play a pivotal role in leading market strategy and execution for our portfolio of products. This position requires a strategic thinker with a robust understanding of product marketing principles and an ability to craft compelling narratives around our offerings. The ideal candidate will collaborate cross-functionally to drive product positioning, launch initiatives, and enhance customer engagement, ultimately aiming to achieve our business goals and increase market share.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies to drive demand and adoption.
• Conduct market research to understand customer needs, competitive landscape, and market trends.
• Craft and maintain product positioning, messaging, and value propositions that resonate with target audiences.
• Lead the planning and execution of product launches, including stakeholder alignment and post-launch analysis.
• Collaborate with sales, product management, and engineering teams to ensure product strategies align with organizational goals.
• Create and deliver impactful presentations and training materials for internal stakeholders and external partners.
• Monitor and analyze marketing performance metrics, providing insights for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is preferred.
• Minimum of 5-7 years of experience in product marketing or a related role within a technology or software company.
• Demonstrated success in developing and executing marketing strategies that result in measurable results.
• Excellent verbal and written communication skills, with the ability to influence at all organizational levels.
• Strong analytical skills with a data-driven approach to decision-making.
• Proficient in using marketing automation tools, CRM systems, and software analytics platforms.

Technologies & Tools

The Senior Product Marketing Manager will utilize a range of technologies and tools, including CRM platforms like Salesforce, marketing automation software such as HubSpot or Marketo, data analytics tools like Google Analytics, and project management software including Asana or Trello. Familiarity with product management software and collaboration tools like Slack or Microsoft Teams will also be beneficial in ensuring effective communication across teams.

Ideal Candidates

Ideal candidates for the Senior Product Marketing Manager position will possess a blend of strategic vision and hands-on execution capabilities. They will exhibit strong leadership qualities, a passion for innovation, and the ability to thrive in a fast-paced, collaborative environment. Successful candidates will have a keen sense of market dynamics, a customer-centric mindset, and an unwavering commitment to driving results through effective marketing strategies.