Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Crossover, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Senior Product Marketing Manager at Crossover, you will play a crucial role in leading the marketing strategy for Trilogy products. This position involves collaborating with cross-functional teams to ensure a cohesive marketing approach while driving product adoption and customer engagement. You will leverage your deep understanding of market dynamics and customer needs to craft compelling narratives around Trilogy’s innovative solutions, ultimately contributing to our growth and market leadership.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with business objectives.
• Conduct market research and analyze competitive landscape to identify opportunities for product differentiation.
• Create go-to-market plans for product launches, including defining target audiences and key messaging.
• Collaborate with product management, sales, and customer success teams to ensure product alignment.
• Oversee the creation of marketing collateral, including presentations, case studies, and digital content.
• Measure and report on marketing campaign performance, adjusting strategies as needed based on data insights.
• Engage with customers to gather feedback and inform product improvements and marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of product marketing experience in a technology-driven environment.
• Exceptional analytical skills, with the ability to leverage data to inform decision-making.
• Strong verbal and written communication skills with capability to present to executive-level audiences.
• Experience in managing integrated marketing campaigns across multiple channels.
• Proven track record of successful product launches and market positioning.

Technologies & Tools

In this role, you will utilize a variety of marketing technologies and tools such as CRM platforms (e.g., Salesforce), marketing automation tools (e.g., HubSpot), data analysis tools (e.g., Google Analytics, Tableau), and project management software (e.g., Asana, Trello). Familiarity with digital marketing practices, including SEO and PPC, will also be beneficial.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager position will possess a strategic mindset, with the ability to think critically and innovatively about market challenges. They will be highly motivated and self-driven, capable of working independently in a remote environment while fostering collaborative relationships with various stakeholders. A passion for technology and an aptitude for understanding complex product features will distinguish them as a key asset in promoting and advancing Trilogy's offerings in the marketplace.