Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Crossover, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Marketing Manager at Crossover will be responsible for driving the product marketing strategy for Trilogy. This remote position entails defining product messaging, conducting market research, and developing go-to-market strategies to maximize the product's reach and revenue. The ideal candidate will work closely with cross-functional teams, including product development and sales, to ensure alignment in product positioning, enhance customer experience, and ultimately deliver significant business results.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with business objectives.
• Conduct market analysis to validate product-market fit and define customer segments.
• Create compelling product messaging and marketing collateral to effectively communicate value propositions.
• Collaborate with product management teams to influence product enhancements based on market feedback.
• Lead go-to-market initiatives for new product launches, including training and enabling the sales team.
• Monitor and analyze product performance metrics, adjusting strategies accordingly.
• Engage with customers to gather insights and foster strong relationships that enhance product offerings.
• Manage cross-channel marketing campaigns and ensure consistency in messaging across platforms.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• Minimum of 7 years of product marketing experience, particularly in software or technology sectors.
• Strong analytical skills and experience in data-driven decision-making.
• Excellent communication and presentation skills with the ability to influence at all levels.
• Proven experience in developing start-to-finish marketing strategies and launching successful campaigns.
• Experience with digital marketing tools and platforms, including automation and analytics software.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to facilitate their responsibilities, including but not limited to Customer Relationship Management (CRM) software, marketing automation platforms, data analysis tools, and content management systems. Familiarity with digital marketing channels and analytics tools will be essential for tracking and optimizing campaign performance.

Ideal Candidates

The ideal candidates for this position will possess a blend of strategic thinking and hands-on execution. They will be highly proactive, adaptable to a fast-paced environment, and capable of managing multiple priorities simultaneously. Successful individuals will demonstrate a passion for technology and a deep understanding of the product lifecycle. Strong interpersonal skills and the ability to build relationships with stakeholders and cross-functional teams are crucial for driving success in this role.