Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

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Written by AI from the job title and company, not by Crossover, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at Crossover will be responsible for the strategic positioning, messaging, and marketing execution for Trilogy's products. This role involves collaborating closely with cross-functional teams to drive product adoption and increase market share while ensuring that the customer perspective informs all marketing initiatives. The successful candidate will leverage data-driven insights to craft compelling marketing strategies and campaigns, effectively communicating the unique value of our products to various audiences.

Job Responsibilities

• Develop and implement product marketing strategies that align with overall business goals.
• Conduct competitive analyses to identify trends, opportunities, and potential threats in the market.
• Collaborate with product managers, sales teams, and engineering partners to create comprehensive go-to-market plans.
• Craft messaging that articulates product features, benefits, and differentiation in the market.
• Design and execute marketing campaigns that drive user engagement, acquisition, and retention.
• Analyze marketing performance metrics and adjust strategies accordingly to optimize results.
• Manage the creation of marketing collateral including presentations, case studies, and product demos.
• Train and support sales teams on new product features and updates, ensuring accurate communication to customers.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing or a similar role.
• Proven track record of successfully launching and managing marketing campaigns for technology products.
• Strong analytical skills with experience using data to make informed marketing decisions.
• Excellent written and verbal communication skills, with the ability to present ideas and concepts clearly.
• Ability to work collaboratively in a fast-paced, remote environment.
• Familiarity with digital marketing tools and techniques, including SEO and PPC advertising.

Technologies & Tools

In this position, the Senior Product Marketing Manager will utilize various technologies and tools, including CRM software (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Marketo), analytics platforms (e.g., Google Analytics, Tableau), and project management software (e.g., Jira, Asana) to execute and monitor marketing initiatives effectively.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager role will possess strong strategic thinking and problem-solving skills, with a deep understanding of product marketing dynamics in the tech industry. They should be innovative and proactive in identifying market opportunities, demonstrating leadership qualities that inspire collaboration across teams. A results-oriented mindset, coupled with an ability to thrive in a remote working environment, will be essential for success in this role.