Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

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Written by AI from the job title and company, not by Crossover, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at Crossover will play a pivotal role in shaping the product positioning, messaging, and go-to-market strategy for Trilogy’s innovative solutions. This remote role is focused on driving product adoption and customer engagement through compelling marketing strategies. The ideal candidate will leverage their deep understanding of market dynamics and customer insights to craft and execute integrated marketing plans that not only meet revenue goals but also elevate the brand's presence in competitive landscapes.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for Trilogy products.
• Conduct market research to identify customer needs, competitive landscape, and emerging trends to inform product positioning.
• Collaborate with cross-functional teams including Product Management, Sales, and Customer Success to ensure alignment on marketing initiatives.
• Create compelling product messaging and positioning that resonates with target audiences and differentiates Trilogy from competitors.
• Oversee the creation of high-quality marketing collateral including brochures, presentations, and digital content.
• Manage product launches and go-to-market campaigns, ensuring timely execution and measurable outcomes.
• Monitor and analyze the effectiveness of marketing strategies and campaigns, making data-driven adjustments as necessary.
• Lead marketing training sessions for sales and customer-facing teams to enhance product knowledge and promote consistent messaging.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing or a similar role, preferably in the tech industry.
• Proven track record in successfully launching and promoting technology products.
• Strong analytical skills with the ability to interpret data and market insights to guide marketing strategies.
• Excellent written and verbal communication skills with a talent for crafting persuasive messaging.
• Experience working in a fast-paced, remote work environment.
• Proficient in marketing automation software and tools, along with CRM systems.

Technologies & Tools

The Senior Product Marketing Manager will utilize various technologies and tools to enhance marketing efforts. This includes marketing automation platforms for campaign management and analytics, customer relationship management (CRM) systems to track customer interactions, and project management software for team collaboration and workload management. Familiarity with digital analytics tools will be crucial for measuring the impact of marketing campaigns and optimizing strategies accordingly.

Ideal Candidates

Ideal candidates for this position will be strategic thinkers with a strong entrepreneurial mindset and a passion for technology. They should possess excellent interpersonal skills, allowing them to collaborate effectively across teams and influence stakeholders. A successful Senior Product Marketing Manager will be adaptable, detail-oriented, and results-driven, thriving in a fast-paced work environment. Candidates should also display a strong commitment to continuously learning and growing within the role, while demonstrating a genuine interest in understanding customer needs and market demands.