Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

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Overview

The Senior Product Marketing Manager at Trilogy will play a pivotal role in shaping and executing the go-to-market strategy for our innovative product offerings. This position requires a strategic thinker with the ability to understand market needs, coordinate cross-functional teams, and drive customer engagement initiatives. The ideal candidate will leverage data-driven insights to enhance product positioning, optimize messaging, and ultimately support substantial revenue growth. Working remotely, this role is integral to ensuring the alignment of our marketing strategies with our organizational objectives to achieve exceptional market penetration.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies that align with business objectives.
• Collaborate with product management, sales, and customer success teams to understand product capabilities and market demands.
• Conduct in-depth market research to identify trends, customer needs, and competitive landscape.
• Create compelling product positioning and messaging that resonates with target audiences.
• Oversee the creation of marketing collateral and sales enablement tools to enhance product visibility.
• Plan and execute product launch campaigns, measuring their effectiveness and adjusting strategies accordingly.
• Analyze marketing performance metrics to inform future marketing initiatives and drive constant improvement.
• Educate and train sales teams on product features and benefits, fostering a deeper understanding to support customer engagement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.
• A minimum of 5 years of experience in product marketing, preferably in a technology or software industry.
• Proven track record of successfully launching and marketing new products.
• Strong analytical skills with a data-driven mindset.
• Excellent verbal and written communication skills, capable of effectively presenting to executive teams.
• Demonstrated ability to work collaboratively in a cross-functional team environment.
• Familiarity with digital marketing strategies and tools is highly advantageous.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to maximize efficiency and effectiveness in their role. These may include marketing automation platforms (such as HubSpot or Marketo), analytics tools (like Google Analytics and Tableau), CRM systems (such as Salesforce), content management systems, and social media management tools to streamline product promotion and customer engagement efforts.

Ideal Candidates

Successful candidates for the Senior Product Marketing Manager position are strategic thinkers who possess a strong blend of creativity and analytical skills. They are proactive and results-oriented professionals who adapt quickly to shifting market dynamics while maintaining a clear focus on achieving measurable outcomes. The ideal candidate exhibits exceptional interpersonal skills, fostering strong relationships with team members and stakeholders alike. This individual is passionate about technology and innovation, consistently seeking to stay ahead of industry trends and competitive movements.