Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Crossover, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at Crossover will play a pivotal role in driving the strategic direction and positioning of our product offerings within the Trilogy portfolio. This remote position involves working closely with cross-functional teams to develop innovative marketing strategies, enhance product visibility in the market, and cultivate relationships with key stakeholders. The ideal candidate will possess a deep understanding of market dynamics, customer needs, and industry trends, enabling them to effectively communicate the value proposition of our products and achieve business objectives.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with overall business goals.
• Conduct market research and competitive analysis to inform product positioning and messaging.
• Collaborate with product management, sales, and engineering teams to ensure alignment on product features and benefits.
• Create compelling marketing collateral, including presentations, datasheets, and case studies, to support sales and customer engagement.
• Lead go-to-market strategies for new product launches and enhancements, including training and support for sales teams.
• Engage with customers to gather feedback and insights, using this information to enhance product offerings and marketing approaches.
• Measure and analyze the effectiveness of marketing campaigns and adjust strategies to improve performance.
• Build and maintain relationships with industry influencers and thought leaders to enhance brand visibility.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in product marketing, preferably in B2B technology sectors.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent written and verbal communication skills, with an emphasis on persuasive storytelling.
• Demonstrated ability to engage effectively with senior executives and cross-functional teams.
• Proficiency in using marketing automation tools and CRM systems.

Technologies & Tools

The Senior Product Marketing Manager will leverage a variety of technologies and tools to optimize marketing efforts, including marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, and analytics tools such as Google Analytics and Tableau. Proficiency in collaboration tools like Slack and Asana will also facilitate efficient communication and project management within cross-functional teams.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager role possesses a unique blend of strategic thinking and creative problem-solving abilities. They are self-motivated, results-oriented, and capable of thriving in a fast-paced environment. A successful candidate will demonstrate strong leadership qualities, with an ability to inspire and influence diverse teams. Additionally, they should exhibit a passion for technology and a commitment to delivering exceptional value to customers, continuously seeking opportunities for improvement and innovation within the product marketing domain.