Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

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Written by AI from the job title and company, not by Crossover, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at Crossover will play a pivotal role in driving the overall market strategy for Trilogy’s product offerings. This position entails developing and executing marketing campaigns, collaborating with cross-functional teams to ensure product alignment with market needs, and utilizing data-driven insights to enhance product positioning. The ideal candidate will lead initiatives to increase brand awareness and customer engagement while fostering strong relationships with stakeholders to ensure that product messaging resonates effectively in the marketplace.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with Trilogy’s strategic objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape, translating insights into actionable strategies.
• Collaborate with product management, sales, and engineering teams to create compelling product positioning and messaging.
• Lead the development of marketing collateral, including product datasheets, case studies, and sales presentations.
• Manage product launches and go-to-market strategies, ensuring timely execution and impactful outreach.
• Analyze performance metrics and prepare reports to measure the success of marketing initiatives and campaigns.
• Build strong relationships with stakeholders and partners to foster collaboration and ensure alignment on marketing efforts.
• Oversee the marketing budget and allocate resources effectively to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in a tech or SaaS environment.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and presentation skills, both verbal and written.
• Experience working in cross-functional teams and managing multiple projects simultaneously.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

The Senior Product Marketing Manager will work with various technologies and tools to facilitate their responsibilities. These include marketing automation platforms, customer relationship management (CRM) systems such as Salesforce, analytics and reporting tools like Google Analytics, and project management software. Familiarity with digital marketing channels and social media platforms is essential for executing effective marketing campaigns.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset combined with a hands-on approach to execution. They should exhibit strong leadership qualities and the ability to inspire and guide teams toward achieving collective goals. A passion for technology and innovation, coupled with a commitment to understanding customer needs, will set successful candidates apart. Exceptional organizational skills and an agile mindset are vital to thriving in this dynamic environment.