Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Crossover, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at Trilogy is responsible for driving the strategic direction and execution of product marketing initiatives that effectively position and promote innovative solutions in an increasingly competitive landscape. This role will involve extensive collaboration across functional teams, ensuring that product offerings meet market demands and customer expectations. The ideal candidate will possess strong analytical skills, exceptional communication abilities, and a deep understanding of the technology sector, allowing them to craft compelling messages that resonate with target audiences and drive product adoption.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies to enhance market penetration and drive revenue growth.
• Conduct market research and competitive analysis to inform product positioning and messaging.
• Collaborate with cross-functional teams including product management, sales, and customer support to align marketing strategies with business objectives.
• Create and oversee the execution of go-to-market plans for new product launches and existing product enhancements.
• Develop marketing materials such as product datasheets, presentations, and case studies to support sales efforts and customer engagement.
• Monitor and analyze the performance of marketing initiatives and adjust strategies based on data-driven insights.
• Establish strong relationships with stakeholders and maintain an in-depth understanding of customer needs and market trends.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 5 years of experience in product marketing, preferably within the technology or software industries.
• Proven track record of successfully launching and managing product marketing campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent verbal and written communication skills, with a knack for crafting compelling marketing narratives.
• Experience in developing buyer personas and customer journey maps to inform marketing efforts.
• Familiarity with marketing automation tools and CRM systems is a plus.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools, including marketing automation platforms such as HubSpot or Marketo, customer relationship management software like Salesforce, and analytical tools such as Google Analytics and Tableau for performance tracking and insights. Familiarity with graphic design software (e.g., Adobe Creative Suite) may also be beneficial for creating marketing collateral.

Ideal Candidates

The ideal candidates for the Senior Product Marketing Manager position will exhibit a strong blend of strategic thinking and execution capabilities. They should possess a passion for technology and a commitment to understanding customer needs. A successful candidate will be proactive, adaptable, and capable of thriving in a fast-paced environment. Strong interpersonal skills that facilitate collaboration and influence across teams will be critical, as well as a results-oriented mindset focused on driving growth and achieving business objectives.