Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

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Job Overview

The Senior Product Marketing Manager at Crossover is a strategic leadership role focused on driving the market success of Trilogy's products. This position involves collaborating with product development teams, sales, and executive leadership to shape marketing strategies, create compelling value propositions, and lead go-to-market efforts. The ideal candidate will leverage market insights to identify opportunities, drive growth, and enhance product positioning, all while maintaining a strong focus on competitive differentiation and customer engagement.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies that drive visibility and market penetration for Trilogy's offerings.
• Conduct thorough market research to identify customer needs and competitive landscapes, translating insights into actionable marketing plans.
• Create compelling product positioning and messaging that resonate with target audiences across various channels.
• Collaborate closely with product management and sales teams to align marketing initiatives with product development and sales objectives.
• Plan and execute go-to-market strategies for new product launches and enhancements, ensuring effective cross-functional communication.
• Analyze marketing performance metrics and customer feedback to refine strategies and enhance product adoption.
• Lead the creation of marketing collateral, including presentations, case studies, and digital content, to support sales enablement and customer acquisition efforts.
• Act as a thought leader in the industry, representing Trilogy at conferences, webinars, and public engagements.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is preferred.
• 5+ years of experience in product marketing, preferably in the technology sector.
• Proven track record of successfully launching and managing product marketing strategies.
• Strong analytical skills with the ability to interpret complex data sets and market trends.
• Exceptional written and verbal communication skills, with a talent for storytelling and persuasion.
• Experience working with cross-functional teams and effectively managing stakeholder relationships.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

This position requires proficiency in various marketing technologies and tools, including CRM platforms such as Salesforce, email marketing software like HubSpot, and analytics and reporting tools. Familiarity with product management tools and project management applications is also essential to facilitate collaboration and tracking execution across teams.

Ideal Candidates

The ideal candidate for this role is a proactive and strategic thinker with a deep understanding of product marketing principles and a passion for technology. They possess strong leadership qualities, enabling them to influence cross-functional teams and drive initiatives forward. A successful candidate should demonstrate adaptability to changing market conditions and be committed to continuous learning and improvement in marketing practices. Excellent communication and interpersonal skills are essential for building relationships internally and externally, ensuring alignment and advocacy for Trilogy's products.