Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

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Job Overview

The Senior Product Marketing Manager at Crossover will play a pivotal role in shaping and executing marketing strategies for our innovative products at Trilogy. This experienced professional will collaborate closely with cross-functional teams to define product positioning, develop comprehensive go-to-market plans, and drive customer engagement initiatives. With a focus on market research and competitive analysis, the successful candidate will enable our products to maintain competitive advantages while maximizing customer satisfaction and driving revenue growth.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies to successfully position and differentiate Trilogy’s offerings.
• Conduct in-depth market research to identify customer needs, competitor strengths and weaknesses, and emerging industry trends.
• Collaborate with product management and engineering teams to provide insights on customer feedback and market demand.
• Create and manage go-to-market plans, including product launches, promotional campaigns, and sales enablement tools.
• Oversee the creation of compelling marketing collateral that clearly articulates the value proposition of our products.
• Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to optimize strategies.
• Build strong relationships with customers and stakeholders to foster brand loyalty and drive customer engagement.
• Lead and mentor junior marketing team members, providing guidance on best practices and career development.

Qualifications

• Master’s degree in Marketing, Business Administration, or related field preferred.
• Minimum of 5 years of experience in product marketing or a related function in a technology-driven environment.
• Proven track record of successful product launches and go-to-market strategies.
• Excellent analytical skills, with the ability to interpret market data and consumer insights to drive decision-making.
• Strong communication skills, both verbal and written, with proficiency in creating clear and engaging marketing materials.
• Experience with digital marketing tools and CRM software.
• Ability to work collaboratively in a remote environment, managing multiple projects and deadlines effectively.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools including CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, Tableau), and collaboration tools (e.g., Slack, Zoom). A familiarity with content management systems (CMS) and digital advertising platforms will also be advantageous in implementing effective marketing strategies.

Ideal Candidates

Ideal candidates for this position possess a combination of strategic thinking and practical execution skills. They are innovative problem solvers with a strong customer focus and a deep understanding of the technology industry. A successful candidate will exhibit exceptional leadership abilities, with a talent for mentoring and developing team members. Furthermore, candidates should demonstrate adaptability and resilience in a fast-paced, remote work environment, along with exceptional time management skills to prioritize tasks effectively.