Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

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Overview

The Senior Product Marketing Manager at Crossover will play a pivotal role in driving the marketing strategy and execution for our Trilogy product line. This position entails collaborating closely with cross-functional teams, including product management, sales, and customer success, to articulate the value proposition of our products and enhance market awareness. The ideal candidate will be responsible for crafting go-to-market strategies, creating compelling messaging, and influencing product positioning to meet business goals and increase market share.

Job Responsibilities

• Develop and execute strategic marketing plans for the Trilogy product line, aligning with overall company objectives.
• Collaborate with product management to define product positioning and value propositions.
• Create and deliver high-impact marketing materials, including sales enablement tools, presentations, and digital content.
• Lead market research to inform product development and marketing strategies, analyzing competitive landscape and customer needs.
• Manage the execution of integrated marketing campaigns to drive product adoption and engagement.
• Analyze and report on campaign performance, making data-driven decisions to optimize future initiatives.
• Work closely with the sales team to develop training programs and support tools that drive product understanding and sales efficacy.
• Engage with customers to gather feedback and develop case studies that showcase product success stories.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably within a SaaS or technology environment.
• Proven track record of developing and executing successful marketing strategies and programs.
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
• Strong analytical skills with experience in market research and data analysis.
• Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously.
• Experience in utilizing marketing automation and CRM tools to enhance outreach and relationships.

Technologies & Tools

This position leverages a variety of technologies and tools essential for executing product marketing strategies effectively. Candidates will be expected to familiarize themselves with marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management (CRM) systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Tableau), and content creation software (e.g., Adobe Creative Suite). Familiarity with project management tools such as Asana or Trello is also advantageous.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager position will be a strategic thinker with a passion for technology and customer engagement. They will possess a strong entrepreneurial mindset, capable of navigating ambiguity and thriving in a fast-paced, remote work environment. Excellent interpersonal skills will be crucial, as the role requires building relationships across various departments and with external stakeholders. Additionally, successful candidates will demonstrate creativity in problem-solving and a commitment to achieving measurable results.